Home 5 Visual Identity 5 Brand Architecture

A flexible portfolio of marks that say one Northeastern.

Use this guide as a reference for how and when to use our marks.

FORMAL – HORIZONTAL

FORMAL – STACKED

INFORMAL

UNIVERSITY WORDMARK

The Northeastern University Wordmark is our primary mark. Use the formal version for any platform or space. Use the informal version only for unofficial communications.

PRIMARY WORDMARK—TYPE A
(Monogram + Wordmark)

The Monogram and Wordmark create a bold variation of the lockup. This flexible mark works in nearly any size for print or digital projects.

PRIMARY WORDMARK—TYPE B
(Notched N Motto + Wordmark)

This is the preferred mark as long as the project allows for the limited size requirements. It works best in isolation from other content and should not be layered on photography or graphic backgrounds.

SEAL

This formal mark is limited to the Office of the President, the Office of the Provost, University Advancement, and the offices of our college deans. It may also appear in collateral for formal Northeastern events, documents, and official stationery.

SEAL + WORDMARK

This official mark is limited to the Office of the President, the Office of the Provost, University Advancement, and the offices of the college deans. It may also appear in collateral for formal Northeastern events, documents, and official stationery.

MONOGRAM

An iconic mark that feels more casual and flexible than the seal. It’s the preferred mark when you have limited space. Use it with the Wordmark.

NOTCHED N MOTTO

One of our most visually interesting marks, this is the preferred mark when used in isolation. You must meet minimum size requirements to ensure that the Motto is legible. This mark may be used with the Wordmark.

NOTCHED N WORDMARK

The Notched N Wordmark is intended for limited use only by select offices. Use in large formats or in isolation for promotional materials. Do not use this mark layered on a graphic background or on busy photography.

MOTTO

An elegant, modern mark best used as a graphic element.

RING

The Ring suggests our university Seal and works when you need a modern look. This mark is best used as a graphic element. The Ring may be cropped as long as Northeastern is fully legible.