Skip to content

Our typefaces are versatile, creative, and expressive—embodying the voice of the university.


FF Real Head

Northeastern’s primary print typeface is FF Real, an all-purpose typeface that includes a range of weights that work in any environment.



Northeastern’s primary digital display typeface is Lato. It’s one of the most versatile, unique font families for digital applications.


Secondary Typefaces

Our secondary display types convey specific moods ranging from bold and serious, to whimsical. These options allow for more creativity and brand expression.

  • Noe
  • Tungsten Rounded
  • Netto
  • Genath
  • Duplicate Sans
  • Morion

Alternate typography doesn’t replace our primary font and shouldn’t overshadow the primary typeface. Use the secondary typefaces sparingly and with intention to differentiate the content. For example, you might want to use these types for numbers in infographics or sidebar callouts.


Typefaces are designed to work on both Macs and PCs. Each typeface can be loaded onto a single computer. Loading a typeface onto multiple computers is a violation of the university’s vendor agreement.

Font Licenses

FF Real
Freelancers, outside contractors, advertising agencies, and other suppliers are independent entities, and each needs their own font license.  Northeastern employees can purchase a license for a contractor from Reprographics for university projects only. Typefaces are $6 per license and you may obtain up to five licenses. Alternatively, the outside contractor can download fonts via Adobe Creative Suite.

Lato is an open source font and available for free via Google Fonts or with an Adobe Fonts account.

By working together, our brand is stronger. The university has a strict Brand Governance policy for review and approval of all media plans and creative assets before they go into market.

We use cookies to improve your experience on our sites. By continuing to use our sites, you agree to our Privacy Statement.