Expressive. Immersive. Modern. With a hint of tradition.
Our identity system is designed to be flexible, meeting needs across the global university.
Spirit marks
Our most informal elements that offer flexibility in creative expression.
These represent the spirit of Northeastern, from our core values to our shared identity as Huskies, no matter where in the world we are.
Unit marks
Our brand structure communicates the strength of the Northeastern brand, tying secondary units, locations, and other marks to the core brand.
It helps us to speak with one voice and ensure that all audiences recognize the affiliation of these marks with the history and prestige of Northeastern University.
