Creatively build content that’s on message and on brand.
Here you’ll find a one-stop repository for university tools, assets, and guidance for content development. Access style guides, templates, images, logos, data, and other digital assets.
For updates on essential information, policy changes and new materials, subscribe to the Brand Center newsletter.
Brand tools
Ready-made tools to save you time and ensure brand consistency.
Web local header generator
Use this for local headers on websites where official Wordmarks are not available.
Toolkits
Strategic areas of emphasis for the university may have additional visual and messaging guides to support your work.
Northeastern x AI toolkit
The university’s official guide to identities, imagery and messaging for all AI areas of work.
Experiential learning toolkit
Messaging, identity, and imagery guidance, definitions, and data–your starting place for communicating the unique value of experiential learning at Northeastern.
Commencement 2026 toolkit
Everything you need to plan marketing and communications for your ceremony or celebration in one comprehensive package.
Visual assets
Across touchpoints, visual brand consistency builds credibility.
Digital Repository System (DRS)
Use this library site for access to photography assets. Review our Policies page for information about photo usage, copyright, and credits.
Visual identity guidelines
Logos, spirit marks, seals and monograms are detailed here.
Visual design guidelines
Official colors, typography, photography, and merchandise licensing information.
Copywriting
We follow The Associated Press Stylebook, BBC News Style Guide, and The Canadian Press Style Guide with some Northeastern-specific rules and adjustments.
Key terms and style
Everything you need to know about Northeastern’s editorial style.
Channel-specific guidelines
How to write for Northeastern websites, print projects, ads, and more.
Data citation
If you’re looking to drive home your content points with impressive numbers, this is the place to find accurate data. Link to these pages directly as sources on websites; reference them as footnotes in print.
Facts and figures
Official university data related to enrollment, financial aid, experiential learning, and more.
Institutional Accomplishments
An annual publication highlighting our momentum in funding, major projects, and record-breaking numbers.
Official Northeastern materials
Reference the following resources for brand-conforming content and standard university messaging.
Experience Unleashed
The university’s official academic plan.The goals and vision for the university’s future are clearly articulated here, in strong brand language.
News articles
Northeastern Global News is the university’s official news source. Link directly to quoted or referenced articles when citing them.
