Two people walk past a colorful mural featuring a large, stylized portrait of a woman with a patterned red and cream background and intricate designs.

Our brand is the mark we make on the world

It’s our character, our voice, and how we exist. It reinforces our core values, strengthens our community, and, when used consistently, builds a cohesive experience no matter where in the world we show up.


University Marketing sets and oversees the brand

Housed in the Office of University Advancement, we partner with stakeholders throughout the university to align marketing goals and strategies, map digital experiences, and review media plans, collateral, and creative concepts.  

Please contact us to schedule a meeting or to submit materials for review at [email protected].

Our most common brand experiences

A red vertical banner displays a large white letter "N" with the Latin words "LUX VERITAS VIRTUS" in smaller white letters beside it, hanging indoors near a white wall and black ceiling slats.

Logos

From our primary logo to unit logos, our identity system is designed to be flexible, meeting needs across the global university.

A colorful, surreal collage of a woman with blue hair, bright pink lips, and pink sunglasses making a face by pulling her mouth. She wears a yellow patterned top, with koi fish and abstract shapes on a pastel pink background.

Design

Our bold design expresses our personality and caliber. Find more about our colors, typography, photography, and videography.

Excited sport fans wearing Northeastern University Husky branded clothing cheering and clapping
Photo by Adam Glanzman Photography captured at Northeastern’s London campus during the Fall 2022.

Licensing

Learn about our trademarks, find licensed vendors, and get resources to order merchandise and promotional items.

screenshot of the Oakland Northeastern home page

Websites

Our digital experiences—including websites, mobile apps, user interfaces, and social media—should be seamless for users, no matter where they find us.

An open magazine shows an article titled "These Engineering Students are Heading to Surgery to Grow Robots’ Relationships," with a photo of a person working on a robotic arm in a lab setting.

Key terms and style

From the U.S. to Canada and the U.K., we speak with one voice and a culturally relevant style.