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Expressive. Immersive. Modern. With a hint of tradition.

A flexible system

Our identity system is designed to be flexible. The portfolio of marks offers a range of formality levels and defines each unit’s relationship to the multifaceted university.


The most formal of our brand elements


Northeastern’s primary logos


An iconic mark that provides flexibility

Supporting Marks

Creative expressions of our marks

Spirit Marks

Northeastern’s athletics brand marks

By working together, our brand is stronger. The university has a strict Brand Governance policy for review and approval of all media plans and creative assets before they go into market.

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