One Voice. Cohesive messaging.
Creating unity in the way we sound and the messages we share strengthens our brand, no matter where in the world we show up. Use the resources below to guide your communications.
Voice and tone
Our brand Voice unifies our communications no matter where we show up in the world. Our range of tones helps us to adapt to our audience and the context of our message.
Messaging
Our Global University
How we talk about our worldwide campuses and wider university network.
Research
How to tell our differentiated story of discovery embedded in the world.
Partnerships
Northeastern’s partnerships are the mechanism that moves our mission.
Boilerplate
A university overview for use in institutional marketing and communications.
Resources
Content resources
Find inspiration and information to help you create content.
Key Terms and Style
Our house terms and style guidance – for U.S., Canada, and the U.K.
Writing for Channels
How to write for different applications and formats while staying true to our brand voice.