Select color
primary campus logo
primary campus logo stacked
secondary campus logo
secondary campus logo single line
secondary campus logo stacked
Campus seal wordmark logo
campus seal wordmark logo stacked
primary campus logo
primary campus logo stacked
secondary campus logo
secondary campus logo single line
secondary campus logo stacked
campus seal wordmark logo
campus seal wordmark logo stacked
Primary campus logo
primary campus logo stacked
secondary campus logo
secondary campus logo single line
secondary campus logo stacked
campus seal wordmark logo
campus seal wordmark logo stacked
Primary campus logo
primary campus logo stacked
secondary campus logo
secondary campus logo single line
secondary campus logo stacked
Campus seal wordmark logo
campus seal wordmark logo stacked
Primary campus logo
Primary campus logo
Our Primary campus logo is the most frequently used campus mark. An additional three-line version of the logo allows for use in placements with less horizontal space.
Minimum size
All university Wordmarks can be sized down until the height of the “N” in “Northeastern” is 12 pixels high in digital environments or 1/8 of an inch in print environments.
Clear space
The clear space below and above the mark should be equal to the height and width of the N.
Please don’t
- Change the colors
- Add other elements
- Warp, stretch, skew, or distort
- Add special effects, shadows, or gradients
- Tilt or rotate
- Change the proportion, composition, or orientation
- Reverse colors or add an outline
Secondary campus logo
Secondary campus logo
The Wordmark only version of our campus logos are intended for use in smaller space executions. These come in 1-line, 2-line and 3-line versions to allow for flexibility of design.
These may be used on their own or in conjunction with a Monogram placed separately within the design.
Minimum size
All university Wordmarks can be sized down until the height of the N in Northeastern is 12 pixels high in digital environments or 1/8 of an inch in print environments.
Clear space
The clear space below and above the mark should be equal to the height and width of the N.
Please don’t
- Change the colors
- Add other elements
- Warp, stretch, skew, or distort
- Add special effects, shadows, or gradients
- Tilt or rotate
- Change the proportion, composition, or orientation
- Reverse colors or add an outline
Campus Seal Wordmark logo
Campus seal wordmark logo
The Campus Seal Wordmark logo is among our most formal marks.
It is limited to use by the Office of the President, University Advancement, and the offices of the campus deans.
Minimum size
The height of the Seal Wordmark should be at least .75″.
Clear space
The safe zone around the lockup is equal to half the Seal’s height.
Please don’t
- Change the colors*
* Gold Seal is reserved for the Office of the President. - Add other elements
- Warp, stretch, skew, or distort
- Add special effects, shadows, or gradients
- Tilt or rotate
- Change the proportion, composition, or orientation
- Reverse colors or add an outline
Northeastern University London Seal
Northeastern University London seal
To meet regulatory and accreditation requirements, Northeastern University London has its own Seal. This should be used exclusively with permission from University Marketing for academic events, like Commencement, and only where legally required.
Please see the Seal Wordmark page for use related to the core mark.
Clear space
The safe zone around the lockup is equal to half the Seal’s height.
Please don’t
- Change the colors
- Add other elements
- Warp, stretch, skew, or distort
- Add special effects, shadows, or gradients
- Tilt or rotate
- Change the proportion, composition, or orientation
- Reverse colors or add an outline
Campus vs. university logo use
As extensions of our core university brand, our campus logos play an important role in communicating with local audiences. However, our core university logos should be used instead of campus logos in most instances.
The following provides examples of use cases for each type of logo:
| User Case | University Logo | Campus Logo |
|---|---|---|
| Environmental | X | |
| Signage | X** | |
| Merchandise | X | X |
| Social media | X | |
| Marketing materials (one pagers, fliers) | X | |
| Website | X | |
| Commencement | X** | |
| Ads (incl. OOH, print, digital) | X** | |
| ** use campus logo where legally required |
Campus names and style
The way we use our campus names helps to communicate that they are part of the core brand rather than a sub-unit or sub-brand.
Please see “campus names and style” in our Key Terms and Style guide.
Localizing brand and content
Official marks for initiatives, accelerators, and incubators are evaluated on a case-by-case basis and whether one qualifies for a lockup must be approved by University Marketing. Custom marks are not allowed.
Initiatives must meet the following criteria to receive an official lockup:
| Localize Campuses are encouraged to localize this content | Sometimes localized May use a blend of local and core brand | Do not localize These should follow core brand guidelines |
|---|---|---|
| Programmatic positioning | Environmental and interior design | Brand story |
| Designs on items used for giveaways | Social media content | Brand guidelines, including logos, tone of voice, and style |
| Local images | Paid ads | Design approach, including color, typography, and templates |
| Local video content | Campus USP / positioning | Photography and videography styles |
| English spellings and colloquialisms | Campus life / experience offerings | Websites strategy, URLs, and site design |
| Architectural styles and features | Website content | Stationery |
| Campus signage templates | ||
| Architectural standards | ||
| Environmental and interior design standards |
