Creative Approvals


All creative must conform to the university’s standards for branding, design, and messaging, and must be reviewed and approved by Marketing. All advertising and media plans also must be reviewed and approved before a contract is finalized. Please submit creative concepts, assets, and plans to brand@northeastern.edu at least two weeks prior to the release date. We will respond within one business day and provide a timeline for delivering feedback. This includes, but is not limited to:
  • Website design updates
  • Message positioning and frameworks
  • Brochures and one-pagers
  • Advertising, including banner ads, audio scripts, out of home, print
  • Videos
  • Email campaigns
  • Media plans
All new names for programs, centers, and institutes also must be approved by Marketing prior to use. We encourage you to seek a creative consultation when beginning a naming process. To schedule one, please email brand@northeastern.edu.