The official seal is the most formal of our brand elements, and it must be used respectfully. It must never be manipulated or used as a design motif, pattern, or decoration. It should be used to convey the rigor, history, quality, and decorum of our brand and legacy. As the most formal element in our brand system, the seal may be used only by the following departments: the Office of the President, the Office of the Provost, University Advancement, and the offices of the college deans.


Core Colors

Throughout the brand system with other elements in various lockups, the seal should only be set in the core colors: black, red, gold, and white.

HEX #00000

RGB 0 0 0

CMYK 0 0 0 100

PMS Black C


RGB 212 27 44

CMYK 0 100 90 8

PMS 186 C

HEX #A4804A

RGB 164 128 74

CMYK 33 46 80 10


Color Backgrounds

The seal should only be used in the core colors on black or white. When placed on a color background, the seal should only appear in black or white.












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