Our campuses are an important part of our global university. 

Primary Campus logo

Our Primary Campus logo is the most frequently used campus mark.  

Minimum size

All university Wordmarks can be sized down until the height of the “N” in “Northeastern” is 12 pixels high in digital environments or 1/8 of an inch in print environments.  

Clear Space

The clear space below and above the mark should be equal to the height and width of the N.

Please don’t

• Change the colors
• Add other elements 
• Warp, stretch, skew, or distort 
• Add special effects, shadows, or gradients 
• Tilt or rotate 
• Change the proportion, composition, or orientation 
• Reverse colors or add an outline 

Secondary Campus logo

The Wordmark only version of our campus marks are intended for use in smaller space executions.  

These may be used on their own or in conjunction with a Monogram placed separately within the design. 

Minimum size

All university Wordmarks can be sized down until the height of the N in Northeastern is 12 pixels high in digital environments or 1/8 of an inch in print environments.

Clear Space

The clear space below and above the mark should be equal to the height and width of the N.

Please don’t

• Change the colors
• Add other elements
• Warp, stretch, skew, or distort
• Add special effects, shadows, or gradients
• Tilt or rotate
• Change the proportion, composition, or orientation
• Reverse colors or add an outline

Campus Seal Wordmark logo

The Campus Seal Wordmark logo is our official mark and among our most formal marks.

It is limited to use by the Office of the President, University Advancement, and the offices of the campus deans.

Minimum size

All University Wordmarks can be sized down until the height of the “N” in “Northeastern” is 12 pixels high in digital environments or .75 of an inch in print environments.

Clear Space

The safe zone around the lockup is equal to half the Seal’s height.

Please don’t

• Change the colors*
  * Gold seal is reserved for the Office of the President. 
• Add other elements
• Warp, stretch, skew, or distort
• Add special effects, shadows, or gradients
• Tilt or rotate
• Change the proportion, composition, or orientation
• Reverse colors or add an outline

Northeastern University London Seal

To meet regulatory and accreditation requirements, Northeastern University London has its own Seal. This should be used exclusively with permission from University Marketing for academic events, like Commencement, and only where legally required.

Please see the Seal Wordmark page for use related to the core mark.

Minimum size

All University Wordmarks can be sized down until the height of the “N” in “Northeastern” is 12 pixels high in digital environments or 1 inch in print environments.

Clear Space

The safe zone around the lockup is equal to half the Seal’s height.

Please don’t

• Change the colors
• Add other elements 
• Warp, stretch, skew, or distort 
• Add special effects, shadows, or gradients 
• Tilt or rotate 
• Change the proportion, composition, or orientation 
• Reverse colors or add an outline 

As extensions of our core university brand, our campus marks play an important role in communicating with local audiences. However, our core university marks should be used instead of campus marks in most instances. 

The following provides examples of use cases for each type of mark: 

	UNIVERSITY MARK	CAMPUS MARK
Environmental	X
Signage	X**
Merchandise	X	X
Social media		X
Marketing materials (one pagers, fliers)		X
Website		X
Commencement	X**
Ads (incl. OOH, print, digital)	X**
	** use campus mark where legally required

The way we use our campus names helps to communicate that they are part of the core brand rather than a sub-unit or sub-brand.  

Headlines and display type

Use Northeastern University [location]

In narrative

Use:

• Northeastern University in [location] 
• Notheastern University’s [location] campus 
• Northeastern’s [location] campus 
• Our [location] campus 

Do not use: 

• Northeastern at [location name] 
• Northeastern University, [location] 

Do not capitalize campus.

For narrative text in sentence/paragraph form, we should use what’s cleanest and most conversational in context.

For example: 

• Northeastern University’s Oakland campus is home to the Mills Institute.  
• Students joining our Oakland campus should plan to attend orientation the summer before they begin. 

Campus affiliations in titles

To represent a campus in affiliation with a role or title, including on stationery and LinkedIn, follow this model: 

Name Name 
Title, [location] campus 
Northeastern University 

Dean Name 
Northeastern University, [location] campus 

As extensions of our core brand, our campuses do not have unique brands that would constitute sub-brands. Instead, we embrace an approach that allows us to be distinctly Northeastern and authentically place-based. As a result, while campuses are encouraged to localize some content, other brand content should adhere to university core brand guidelines.

For any questions, please reach out to [email protected]