AthleticS VISUAL DESIGN
Our Athletics brand works in conjunction with the core Northeastern brand but creates a distinctive look and feel.
Use of these elements are restricted to Athletics. Please reach out to Athletics Marketing for more information.
Color palette
Our primary colors—black, white, and red—are intended to be used in a specific hierarchy. Red should be used to reinforce the Northeastern brand and should be incorporated into every piece of collateral.
35% Black
Black C
HEX #00000
RGB 0 0 0
CMYK 0 0 0 100
35% White
N/A
HEX #FFFFFF
RGB 225 225 225
CMYK 0 0 0 0
27% Red
186 U
HEX #C8102E
RGB 200 16 46
CMYK 0 100 80 5
3% Gold
446 C
HEX #C8A978
RGB 200 169 120
CMYK 23 32 60 0

Typography
The Athletics brand uses Northeastern’s core brand typography Real Head Pro and Lato (digital applications). In addition, the following typography is used across the Athletics brand.
United Sans Condensed
Our primary Athletics typography. Preferred weights are Heavy, Bold and Medium.
Trim Poster
Allowed for use in marketing and media. Do not use for team names.
Termina
Allowed for use in marketing and media. Do not use for team names.
Dattermatter
Should be used sparingly in marketing and media. Please use Athletics Script Wordmark when used on uniforms.