A distinctive look for distinguished athletics
Our Athletics brand works in conjunction with the core Northeastern brand but creates a distinctive look and feel.
Use of these elements are restricted to Athletics. Please reach out to Athletics Marketing for more information.
NU Red
#C8102E
PMS 186
RGB 200 16 46
CMYK 0 100 80 5
White
#FFFFFF
RGB 255 255 255
CMYK 0 0 0 0
Black
PMS BLACK
#000000
RGB 0 0 0
CMYK 0 0 0 100
Color palette
Our primary colors—black, white, and red—are intended to be used in a specific hierarchy. Red should be used to reinforce the Northeastern brand and should be incorporated into every piece of collateral.
Typography
The Athletics brand uses Northeastern’s core brand typography Real Head Pro and Lato (digital applications). In addition, the following typography is used across the Athletics brand.
United Sans Condensed
Our primary Athletics typography. Preferred weights are Heavy, Bold and Medium.
Trim Poster
Allowed for use in marketing and media. Do not use for team names.
Termina
Allowed for use in marketing and media. Do not use for team names.
Dattermatter
Should be used sparingly in marketing and media. Please use Athletics Script Wordmark when used on uniforms.
