Our color palette allows us to create content with a range of tones—from institutional to creative and expressive.

Primary

Our primary colors—black, white, and red—are intended to be used in a specific hierarchy. Red should be used to reinforce the Northeastern brand and should be incorporated into every piece of collateral.

35% Black

Black C
HEX | 00000
RGB | 0,0,0
CMYK | 0,0,0,100

35% White

HEX | FFFFFF
RGB | 255,255,255
CMYK | 0,0,0,0

27% Red

186 U
HEX | C8102E
RGB | 200,16,46
CMYK | 0,100,80,5

3% Gold

871 METALLIC C
HEX | A4804A
RGB | 164/128/74
CMYK | 33/46/80/10

Secondary

Our secondary colors range from neutral to vibrant. Use them to create different moods and help express the personality of a program or college. Use neutral colors for formal audiences and contexts, or use vibrant colors to convey energy for audiences like prospective students.

1

162 U
Orange 001
HEX | FFAF80
RGB | 255,175,128
CMYK | 0,28,40,0

1

163 U
Orange 002
HEX | FF9966
RGB | 255,153,102
CMYK | 0,44,66,0

1

1585 U
Orange 003
HEX | FF854F
RGB | 255,133,79
CMYK | 0,55,93,0

1

158 U
Orange 004
HEX | E5621C
RGB | 229,98,28
CMYK | 0,59,100,0

1

1665 U
Orange 005
HEX | BB4100
RGB | 187,65,0
CMYK | 0,72,100,0

1

2001 U
Yellow 001
HEX | FFE1A5
RGB | 255,225,165
CMYK | 0,1,44,0

1

2004 U
Yellow 002
HEX | FFD580
RGB | 255,213,128
CMYK | 0,4,63,0

1

121 U
Yellow 003
HEX | FFC44B
RGB | 255,196,75
CMYK | 0,11,92,0

1

7549 U
Yellow 004
HEX | FFB838
RGB | 255,184,56
CMYK | 0,19,99,0

1

2007 U
Yellow 005
HEX | E2A855
RGB | 226,168,85
CMYK | 1,30,87,3

1

2253 U
Green 001
HEX | BDE9C9
RGB | 189,233,201
CMYK | 0,15,0,15

1

344 U
Green 002
HEX | 98D1B5
RGB | 152,209,181
CMYK | 38,0,40,0

1

2249 U
Green 003
HEX | 609F80
RGB | 96,159,128
CMYK | 63,2,56,3

1

7732 U
Green 004
HEX | 025944
RGB | 2,89,68
CMYK | 82,6,77,24

1

357 U
Green 005
HEX | 1A4538
RGB | 26,69,56
CMYK | 75,17,74,45

1

635 U
Blue 001
HEX | C6EFFC
RGB | 198,239,252
CMYK | 28,0,1,0

1

629 U
Blue 002
HEX | A0E0EF
RGB | 160,224,239
CMYK | 42,0,5,0

1

631 U
Blue 003
HEX | 62B6D0
RGB | 98,182,208
CMYK | 68,2,9,1

1

633 U
Blue 004
HEX | 297496
RGB | 43,116,150
CMYK | 100,18,13,17

1

2188 U
Blue 005
HEX | 0C3354
RGB | 12,51,84
CMYK | 100,52,6,39

By working together, our brand is stronger. The university has a strict Brand Governance policy for review and approval of all media plans and creative assets before they go into market.

Submit a Brand Review