Gear and gifts send Northeastern’s brand out into the world.
Northeastern University’s trademark licensing program exists to protect the University’s name, logos, and marks, while also enhancing the Northeastern brand through the authorized use of these assets on high-quality and tasteful merchandise.
This program helps safeguard Northeastern’s reputation while supporting responsible and strategic use of its trademarks across all platforms and products.
The examples on this page serve as a reference for how our branding might be applied to products. The photos do not represent available products.
Trademarks
The use of any trademark that identifies, or is associated with, Northeastern University may not be used without the prior expressed written authorization of Northeastern University (represented by the Manager of University Trademarks and Licensing) and is subject to the licensing requirements of these guidelines.
Northeastern University trademarks include any word, phrase, symbol, design, color, product configuration, group of letters, or any combination thereof that has been adopted and used by the University to identify and distinguish its goods or services from those of others.
These trademarks represent the identity of Northeastern University and are protected assets of the institution. Proper use of these marks helps maintain the integrity and reputation of the Northeastern brand.
Examples of university trademarks include any graphic representation relating to the following:
- Northeastern University ™
- Northeastern ™
- Northeastern University Huskies ™
- Northeastern Huskies ™
- Northeastern Alumni ™
- Northeastern Athletics ™
- NU ™
- NU Huskies ™
- Huskies ™
- N ™
A complete list of logos can be found at: https://brand.northeastern.edu/visual-identity/
Policies
Licensing
Northeastern University’s trademark licensing program exists to protect the University’s name, logos, and marks, while also enhancing the Northeastern brand through the authorized use of these assets on high-quality and tasteful merchandise.
This program helps safeguard Northeastern’s reputation while supporting responsible and strategic use of its trademarks across all platforms and products.
Additional information for vendors can be found here.
Policies
Frequently asked questions
If my product is not going to be resold, do I still have to select a licensed vendor?
Yes, regardless if your product is for giveaway or for resale, it must be produced by an officially licensed vendor of Northeastern University.
Are student organizations or campus departments required to obtain permission to use University names/marks/logos on items used as giveaways, for fundraisers or for internal use?
Any department, student organization or club must utilize a licensed vendor when producing items using the Northeastern brand. This ensures proper procedures are being followed by both the licensed vendor and the customer.
I’m an official unit and want to order something with my name but no trademarks. Do I have to use a licensed vendor?
Officially affiliated units including colleges, institutes and centers must use licensed vendors for any items using the unit name regardless of whether Northeastern’s trademarked elements are included. Please reach out to [email protected] if you have questions about whether a unit is officially recognized.
What is the approval process for my order?
All vendors are required to submit designs for review by University Marketing prior to production. These are submitted via a CLC platform called Brand Manager 360.
Once submitted, University Marketing will review and provide feedback to the vendor via Brand Manager 360.
If needed, more information about a response can be provided by emailing [email protected]. Please include the item design in any inquiries.
The vendor is responsible for timelines prior to submission and any timelines after a response is received. University Marketing is not responsible for production timelines.
How can I tell if a product is officially licensed?
Look for the “Officially Licensed Collegiate Product” label or hologram. Retail licensees are required to include the CLC graphic, hangtag or hologram with each licensed item. This confirms that Northeastern University has approved the sale of this product.
What do royalties support at Northeastern?
Vendors pay royalties on both internal and external orders. This fee is the sole responsibility of the vendor and may not be charged back to the university.
Royalties are paid to the Collegiate Licensing Company (CLC) and then distributed to Northeastern University Finance.
Northeastern University Finance allocates royalty funds across the university. These contribute to supporting the university’s mission, initiatives, and students across all areas of the institution.
Do I need permission to have a graduation or wedding cake decorated with a Northeastern University logo?
Yes, permission is needed. Please reach out to [email protected] for additional information.
How can I make a memorial request?
Please reach out to [email protected] with details of your request.
May public or private schools use any of the University’s marks as their mascot on uniforms, on buildings, on stadiums or for booster club fundraisers?
No. We are always complimented when a school wishes to use one of our marks as their mascot. However, our policy does not allow our marks to be used by any other business or educational institution, including public or private schools. If you would like more information on this topic, please contact [email protected].
May a business, corporation, or outside entity use the name or marks of the University in its name or as interior design?
The University’s policy does not allow its marks to be used for commercial or promotional advertising purposes without prior approval.