Primary Campus logo

Our Primary Campus logo is the most frequently used campus mark. An additional three-line version of the logo allows for use in placements with less horizontal space.

Minimum size

All university Wordmarks can be sized down until the height of the “N” in “Northeastern” is 12 pixels high in digital environments or 1/8 of an inch in print environments.  

Clear Space

The clear space below and above the mark should be equal to the height and width of the N.

Please don’t

• Change the colors
• Add other elements 
• Warp, stretch, skew, or distort 
• Add special effects, shadows, or gradients 
• Tilt or rotate 
• Change the proportion, composition, or orientation 
• Reverse colors or add an outline 

Secondary Campus logo

The Wordmark only version of our campus logos are intended for use in smaller space executions. These come in 1-line, 2-line and 3-line versions to allow for flexibility of design.

These may be used on their own or in conjunction with a Monogram placed separately within the design. 

Minimum size

All university Wordmarks can be sized down until the height of the N in Northeastern is 12 pixels high in digital environments or 1/8 of an inch in print environments.

Clear Space

The clear space below and above the mark should be equal to the height and width of the N.

Please don’t

• Change the colors
• Add other elements
• Warp, stretch, skew, or distort
• Add special effects, shadows, or gradients
• Tilt or rotate
• Change the proportion, composition, or orientation
• Reverse colors or add an outline

Campus Seal Wordmark logo

The Campus Seal Wordmark logo is among our most formal marks.

It is limited to use by the Office of the President, University Advancement, and the offices of the campus deans.

Minimum size

All University Wordmarks can be sized down until the height of the “N” in “Northeastern” is 12 pixels high in digital environments or .75 of an inch in print environments.

Clear Space

The safe zone around the lockup is equal to half the Seal’s height.

Please don’t

• Change the colors*
  * Gold seal is reserved for the Office of the President. 
• Add other elements
• Warp, stretch, skew, or distort
• Add special effects, shadows, or gradients
• Tilt or rotate
• Change the proportion, composition, or orientation
• Reverse colors or add an outline

Northeastern University London Seal

To meet regulatory and accreditation requirements, Northeastern University London has its own Seal. This should be used exclusively with permission from University Marketing for academic events, like Commencement, and only where legally required.

Please see the Seal Wordmark page for use related to the core mark.

Minimum size

All University Wordmarks can be sized down until the height of the “N” in “Northeastern” is 12 pixels high in digital environments or 1 inch in print environments.

Clear Space

The safe zone around the lockup is equal to half the Seal’s height.

Please don’t

• Change the colors
• Add other elements 
• Warp, stretch, skew, or distort 
• Add special effects, shadows, or gradients 
• Tilt or rotate 
• Change the proportion, composition, or orientation 
• Reverse colors or add an outline 

As extensions of our core university brand, our campus logos play an important role in communicating with local audiences. However, our core university logos should be used instead of campus logos in most instances. 

The following provides examples of use cases for each type of logo: 

The way we use our campus names helps to communicate that they are part of the core brand rather than a sub-unit or sub-brand.  

Please see “campus names and style” in our Key Terms and Style guide.

As extensions of our core brand, our campuses do not have unique brands that would constitute sub-brands. Instead, we embrace an approach that allows us to be distinctly Northeastern and authentically place-based. As a result, while campuses are encouraged to localize some content, other brand content should adhere to university core brand guidelines.

For any questions, please reach out to [email protected]