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Voice & Messaging

One Voice. Consistent messaging.

Creating unity in the way we sound and the messages we share strengthens our brand, no matter where in the world we show up. Use the resources below to guide your communications.

Voice and tone

Our brand Voice unifies our communications no matter where we show up in the world.

Our range of tones helps us to adapt to our audience and the context of our message.  

Messaging

Experience

Our unique model for learning and discovery.

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Our global university

How we talk about our campuses around the world and our wider university network.

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Boilerplate

A university overview for use in institutional marketing and communications.

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Resources

Content resources 

Find inspiration and information to help you create content.

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House style

Brush up on our editorial guidelines to ensure brand consistency.

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Writing for Channels

How to write for different applications and formats while staying true to our brand voice.

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By working together, our brand is stronger. The university has a strict Brand Governance policy for review and approval of all media plans and creative assets before they go into market.

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