Expressive. Immersive. Modern. With a hint of tradition.
Our identity system is designed to be flexible, meeting needs across the global university.
Primary logos
Northeastern’s Wordmark logos are our preferred marks and allow for a variety of creative applications.
Monogram
An iconic logothat feels more casual and flexible than the seal. Use it on its own or in large format applications for high impact.
Seal and Seal Wordmark
The most formal of our official logos. These should be used to convey the rigor, history, quality, and decorum of our brand and our legacy.
Spirit logos
Our most informal elements that offer flexibility in creative expression.
These represent the spirit of Northeastern, from our core values to our shared identity as huskies, no matter where in the world we are.
Athletics logos
The athletics system includes elements that are unique to Northeastern’s athletes and teams. These should be used exclusively for Athletics marketing and licensed apparel.
Unit logos
Our brand structure communicates the strength of the Northeastern brand, tying secondary units and other logos to the core brand.
It helps us to speak with one voice and ensure that all audiences recognize the affiliation of these logos with the history and prestige of Northeastern University.
Campus logos
Our 13 global campuses serve a unique role in our brand architecture. Representing them correctly is important, as is knowing when to use these logos versus core university logos.
