Photography is our most powerful tool
Our global reach is a strategic advantage woven into everything we do. From collaborative research to experiential learning, our worldwide presence creates unprecedented opportunities for students, faculty, alumni, and partners. We demonstrate our global impact through stories of connection and innovation, not just the word itself.
Northeastern’s official experiential learning source
Northeastern’s experiential learning site is the first stop for students, parents, faculty, and employers looking for resources related to all things experiential.
- What experiential learning means at Northeastern—and how it differs from a single internship or co-op
- An always up-to-date, searchable list of the range of experience types: co-op, research, service-learning, global programs, and more
- What makes our model distinctive, including depth of employer partnerships and outcomes data
Telling the experience story
Where coursework meets fieldwork
Experiential learning at Northeastern is about building practical experience, and applying what you’ve learned in the classroom to real-world situations. It enables you to explore, learn, and solve problems in new contexts, empowering you to impact and shape your world.
Student-powered research that drives discovery
Mills College empowers both undergraduate and graduate students to work directly with Mills faculty on research programs that enhance learning, make a meaningful impact, and provide enhanced professional opportunities.
Messaging
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Resources
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About Northeastern University
A-levels
Use A-levels.
not
‘A’ levels
A levels
abbreviations, acronyms and initialisms
Do not use full stops in abbreviations, acronyms or initialisms.
Abbreviations (shortened words)
etc
not etc.
eg
not e.g.
ie
not i.e.
Acronyms (pronounced as a single word)
North Atlantic Treaty Organization (NATO)
not N.A.T.O.
Personal identification Number (PIN)
not P.I.N.
Initalism (pronounced letter-by-letter)
artificial intelligence (AI)
not artificial intelligence (A.I.)
NHS
not N.H.S.
CV
not C.V.
RSVP
not R.S.V.P.
Avoid full stops in geographic initialisms.
US
UK
When using abbreviations, acronyms or initialisms, spell out the full title on first reference, followed by the shortened version alone on second and subsequent references.
Avoid using Northeastern University-specific abbreviations, acronyms or initialisms with external audiences.
addresses
Always include Northeastern University London when quoting an address:
Person’s name
Faculty
Northeastern University London
Devon House
58 St Katharine’s Way
London
E1W 1LP
United Kingdom
B
Black, Asian and minority ethnic (BAME)
Avoid using this term or abbreviation, except for direct quotations; explain the term if it’s used.
bullet points
Text goes here
Campus Boilerplate
Use the elevator pitch Northeastern overview boilerplate above with the relevant campus-specific copy for the second paragraph. Don’t use campus-specific boilerplate on its own.
A-levels
Use A-levels.
not
‘A’ levels
A levels
abbreviations, acronyms and initialisms
Do not use full stops in abbreviations, acronyms or initialisms.
Abbreviations (shortened words)
etc
not etc.
eg
not e.g.
ie
not i.e.
Acronyms (pronounced as a single word)
North Atlantic Treaty Organization (NATO)
not N.A.T.O.
Personal identification Number (PIN)
not P.I.N.
Initalism (pronounced letter-by-letter)
artificial intelligence (AI)
not artificial intelligence (A.I.)
NHS
not N.H.S.
CV
not C.V.
RSVP
not R.S.V.P.
Avoid full stops in geographic initialisms.
US
UK
When using abbreviations, acronyms or initialisms, spell out the full title on first reference, followed by the shortened version alone on second and subsequent references.
Avoid using Northeastern University-specific abbreviations, acronyms or initialisms with external audiences.
addresses
Always include Northeastern University London when quoting an address:
Person’s name
Faculty
Northeastern University London
Devon House
58 St Katharine’s Way
London
E1W 1LP
United Kingdom
Bookstore
From our primary logo to unit logos, our identity system is designed to be flexible, meeting needs across the global university.
Licensed vendors
Our bold design expresses our personality and caliber. Find more about our colors, typography, photography, and videography.
Report trademark infractions
Learn about our trademarks, find licensed vendors, and get resources to order merchandise and promotional items.
Information for vendors
Our digital experiences—including websites, mobile apps, user interfaces, and social media—should be seamless for users, no matter where they find us
Voice
Trusted
Highlighting our legacy of excellence, precision, and authority in all that we do. We are matter-of-fact, but never arrogant.
From day one, we’ve pursued innovative ways of teaching and research that place a premium on experience and engagement.
Unparalleled expertise for transformational impact
Empowering
We are connected to others and informed by the world. A friendly voice supporting go-getter Huskies all around the world.
The world doesn’t wait. Neither do you. Build the experience, instincts, and network you need to change the world.
No matter where you live, there are so many opportunities for personal growth as you forge lifelong connections with your peers.
Passionate
We are energetic and tenaciously unapologetic about our purpose and the things that drive us.
Northeastern Entrepreneurship spans the world. Get ready to tackle big challenges. Build game-changing innovations. And make a resounding impact that resonates across borders.
We exist in the world, for the world.
Confident
We are provocative and unexpected, using punchy and crisp writing. We can be edgy but never irreverent.
17 Division I teams, including varsity esports. 55 intramural sports, and 64 club teams. And a packed DogHouse on game nights. Go Huskies!
Plenty of room to do your own thing. Many ways to feel like a Husky.
Tone
Our tone flexes as needed to best serve our purpose, taking channel and audience into consideration.
Formal vs. informal tones tend to be determined by audience, while functional vs. expressive tend to be determined by content type.
Formal vs. Informal
The tone of your communications should be most informal when communicating to current students and alumni, particularly when you are just trying to whet their appetite to learn more about your topic.
At the other end of the spectrum, your tone in explanatory communications to professional external audiences—public officials, prospective partners, or other university leaders—should be more formal and straightforward, but never stiff or boring.
Formal
Tends to be more:
External, professional
Informal
Tends to be more:
Internal, student
Functional vs. Expressive
Communications goals and content types give us a cue about tone of voice as well. Some content types and channels lend themselves to a more straightforward, functional tone. Other channels give us greater flexibility to be expressive in our tone.
Functional
Webpages, one-pagers, PowerPoints
Neutral
Homepages, ad campaigns, magazines, flyers, email
Expressive
Social Media
Font licenses
Freelancers, outside contractors, advertising agencies, and other suppliers are independent entities, and each needs their own font license.
Real Head Pro
Northeastern employees can download this font free via Adobe Fonts (called FF Real).
This font can be used for both Adobe applications as well as desktop applications (Word, PowerPoint, etc.). For instructions on how to do this, please see this help article.
Lato
Lato is an open source font and available free. It can be downloaded from Adobe Fonts for use in desktop applications.
Website use
Ten production fonts are licensed for use on websites owned or under Northeastern control and for digital marketing.
These are:
- FF Real Head Regular
- FF Real Head Italic
- FF Real Head Bold
- FF Real Head Bold Italic
- FF Real Head Medium
- FF Real Head Medium Italic
- FF Real Head Semilight
- FF Real Head Semilight Italic
- FF Real Head Light
- FF Real Head Light Italic
Our global reach is a strategic advantage woven into everything we do.
From collaborative research to experiential learning, our worldwide presence creates unprecedented opportunities for students, faculty, alumni, and partners. We demonstrate our global impact through stories of connection and innovation, not just the word itself.
Marketing guidelines
Our brand Voice unifies our communications no matter where we show up in the world. Our range of tones helps us to adapt to our audience and the context of our message.
Quick links
For undergraduate students
More on how to refer to our campuses, plus U.K. and Canadian style guides.
For graduate students
More on how to refer to our campuses, plus U.K. and Canadian style guides.
For graduate students
More on how to refer to our campuses, plus U.K. and Canadian style guides.
Resources
Language guidance
Audience-specific guidance
Industry partners
Lead with the value exchange—access to talent, co-created solutions, de-risked R&D, and a pipeline that runs from co-op through PhD. Northeastern’s depth of relationship means the process is smooth and the results compound over time.
Government partners
Emphasize research expertise and relevant areas of leadership—physical AI, networks, brain health, cybersecurity. Highlight co-location options and the flexibility of Northeastern’s global footprint for teams that need distributed presence.
Entrepreneurs and startups
Frame Northeastern’s ecosystem as a place to connect with scholars, mentors, and investors—and with students who will help build what’s next. The experiential model means students show up ready to contribute from day one.
Colleges and universities
Lead with complementary strengths and the opportunity to tackle larger problems together than either institution could alone. Consortia, joint programs, and research collaborations are all on the table.
Community and nonprofit partners
Emphasize commitment and presence. Northeastern’s campuses are embedded in communities—not just located in them. Frame engagement as shared investment—talent, expertise, innovation—in the health, readiness, and economic vitality of the places we call home.
Faculty developing collaborations
Point to the partnerships hub for entry. Emphasize that Northeastern’s partnerships infrastructure exists to support faculty in making connections—it’s not a gatekeeping function. Co-op, experiential PhD, sponsored research, and industry residencies are all pathways for faculty to deepen industry relationships.
Color Selection
SEAL
FORMAL SEAL WORDMARK
SEAL
FORMAL SEAL WORDMARK
SEAL
FORMAL SEAL WORDMARK