Colors


Our color palette allows us to create content with a range of tones—from institutional to creative and expressive.

Primary Colors

Our primary colors are meant to be used in a very specific hierarchy:

Black, white, and silver (and their transparencies) should be used the most heavily, as the foundation for most designs.

Red is the primary accent color, to draw attention, and to be a call to action.

Gold is limited to the following offices: the Office of the President (all events and materials) and the Office of the Provost, University Advancement, and the offices of the college deans (only for formal events, such as Commencement).

black

HEX #00000

RGB 0 0 0

CMYK 0 0 0 100

PMS Black C

HEX #FFFFFF

RGB 225 225 225

CMYK 0 0 0 0

PMS N/A

HEX #D4D5D4

RGB 212 213 212

CMYK 0 0 0 16

PMS Silver

HEX #D41B2C

RGB 212 27 44

CMYK 0 100 90 8

PMS 186 C

HEX #A4804A

RGB 164 128 74

CMYK 33 46 80 10

PMS 871 METALLIC C

Secondary Colors

Secondary colors range from neutral to vibrant. Use them to create different moods.

HEX #E5D4AB

RGB 229 212 171

CMYK 10 14 36 0

PMS 7500 U

HEX #99A3B0

RGB 153 163 176

CMYK 42 30 24 0

PMS 7544 U

HEX #CFC7BF

RGB 207 199 191

CMYK 19 18 22 0

PMS WARM GRAY 2C

HEX #A19994

RGB 161 153 148

CMYK 39 35 38 1

PMS WARM GRAY 6C

HEX #52CFE5

RGB 82 207 229

CMYK 57 0 10 0

PMS 310 U

HEX #006EB5

RGB 0 110 181

CMYK 93 55 0 0

PMS 300 U

HEX #385775

RGB 56 87 117

CMYK 85 65 34 16

PMS 2955 U

HEX #00CFB5

RGB 0 207 181

CMYK 71 0 41 0

PMS 333 U

HEX #BADB00

RGB 186 219 0

CMYK 33 0 100 0

PMS 389 U

HEX #FF854F

RGB 255 133 79

CMYK 0 61 71 0

PMS 1585 U

HEX #FFBF3D

RGB 255 191 61

CMYK 0 29 83 0

PMS 122 U

Download Brand Color Guide

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