Colors


Using our brand color palette purposefully allows us to create content with a range of tones depending on audience and target.

Primary Brand Colors

Our primary brand colors are black, white, and red.

Please use black and white as the canvas for your marketing communications and materials. You may reduce the opacity of the black up to about 80 percent where a softer black is preferable. Using black and white in creative ways adds negative space and an airiness to your designs and allows imagery and information—which best convey the vibrancy of our brand—to shine.

Red should be used to reinforce the Northeastern brand and should be incorporated into every piece of collateral. Effective ways to do this include: Northeastern brand marks, calls to action, URLs, headlines, and other design accents like rules, icons, and statistics.

 

black

HEX #00000

RGB 0/0/0

CMYK 0/0/0/100

PMS Black C

HEX #FFFFFF

RGB 255/255/255

CMYK 0/0/0/0

PMS N/A

HEX #D41B2C

RGB 212/27/44

CMYK 0/100/90/8

PMS 186 C

 

Secondary Brand Colors

Secondary brand colors should be used to emphasize tone and target. Use them as accents to create a mood aligned with audience and communication goals or to help express the personality of a particular program, department, or college. Use classic, neutral colors for more formal audiences and contexts, and use vibrant colors to convey more energy for audiences such as prospective students.

Note that the primary brand color red must still be represented in any piece of collateral whether it’s a single page design or an entire book.

HEX #E5D4AB

RGB 229/212/171

CMYK 10/14/36/0

PMS 7500 U

HEX #99A3B0

RGB 153/163/176

CMYK 42/30/24/0

PMS 7544 U

HEX #CFC7BF

RGB 207/199/191

CMYK 19/18/22/0

PMS WARM GRAY 2C

HEX #A19994

RGB 161/153/148

CMYK 39/35/38/1

PMS WARM GRAY 6C

HEX #385775

RGB 56/87/117

CMYK 85/65/34/16

PMS 2955 U

HEX #006EB5

RGB 0/110/181

CMYK 93/55/0/0

PMS 300 U

HEX #52CFE5

RGB 82/207/229

CMYK 57/0/10/0

PMS 310 U

HEX #00CFB5

RGB 0/207/181

CMYK 71/0/41/0

PMS 333 U

HEX #BADB00

RGB 186/219/0

CMYK 33/0/100/0

PMS 389 U

HEX #FF854F

RGB 255/133/79

CMYK 0/61/71/0

PMS 1585 U

HEX #FFBF3D

RGB 255/191/61

CMYK 0/29/83/0

PMS 122 U

Gold and Silver

Gold is a limited use color. The Office of the President can use gold for all events and materials.The following offices can use gold for formal communications and events only: the Office of the Provost, the Office of the Chancellor, University Advancement, and the offices of the college deans.

 

HEX #A4804A

RGB 164/128/74

CMYK 33/46/80/10

PMS 871 METALLIC C

 

Silver as a metallic accent color can be used by all offices and departments for formal communications and events.

HEX #8A8D8F

RGB 212/213/212

CMYK 45/34/34/0

PMS 877 METALLIC C