Follow these guidelines to maximize your social media strategy, and be sure to consult the university’s social media use policy. See the Editorial Content guide for tips on language, tone, and best practices.
- Any Northeastern school, department, and office that wants to create a social media account must first seek approval from the university’s Communications Office. Please contact the social media manager at email@example.com.
- Users should report any suspected “fake” social media accounts to the university’s Communications Office and social media manager at firstname.lastname@example.org. Users should refrain from replying to or engaging with any suspected “fake” accounts.
- All social media passwords should follow the Policy on Enterprise Passwords from Information Technology Services. The university’s Communications Office recommends that passwords include longer phrases rather than university-related names, nicknames, or acronyms. Passwords should be updated at least quarterly, and again when a social media administrator leaves his/her position at Northeastern.
- Any employee with responsibility for and/or access to a university social media account should be removed as an administrator upon leaving the university. A direct supervisor of the employee must do so in a timely manner, and in accordance with the HRM Off-Boarding Toolkit.
- Please notify the university’s Communications Office of any new social media contact people.
- Evaluate Twitter performance using Twitter Analytics. Evaluate and monitor Facebook pages using Facebook Insights. For LinkedIn, sign up to receive email analytics reports from LinkedIn.
- If someone asks a question and you don’t know the answer, be honest and say you don’t know, but will find out or point them to someone who does. If negativity or other problems arise, take appropriately firm—but polite—action as necessary and according to your office’s social-media policy.
- While we want to promote free speech, it is acceptable to remove posts that are profane, in violation of privacy, or are otherwise inappropriate.
- Be wary of engaging with “fake” social media accounts. If you suspect that an account that is branded Northeastern University is not authentic, please contact the Communications Office’s social media manager at email@example.com.
Account Names and Identities
- When naming an account, use the name of your department, school, or organization. Do not use “Northeastern University” alone.
- No new Northeastern university-affiliated account is permitted to use “NEU” in the name, avatar, or description.
- Use the following categorization on Facebook and anywhere else that page classification is required: Companies & Organizations > University
- If you are near Northeastern’s Boston campus, use Northeastern University as your location. If you are at one of our other global locations, use that location.
- Link to your own department or school’s northeastern.edu website.
- Note: Some user names—such as a Facebook URL—cannot be changed, so choose carefully.
- Even if you are publicizing the identity behind an account (e.g. John Doe in Marketing and Communications), consider using an impersonal name (e.g. @NUMarCom) in case of staff turnover or a change of direction or roles.
- If you opt to use a personal identity and are selecting a photo as the avatar or icon, choose carefully. Remember that you are representing the university.
Use of NU
- Although “NU” is not typically permitted for university use, it is acceptable for social media use (icons, names, and copy), where space is limited.
- However, an “NU” icon must use Northeastern’s primary colors to differentiate from other “NU” schools such as Northwestern.
Avatars, Cover Photos, and Background Images
- How your page looks is an extension of its content, so be conscious of what personality you are projecting through colors and graphics.
- Do not use the university logo or college logos—they will not present properly in these small applications.
- The use of Northeastern’s seal is reserved for the official Northeastern University accounts run by the Communications Office, the Office of Alumni
- Relations, and the Charlotte, Seattle, Silicon Valley, and Toronto locations top-level social media accounts.
- Do not use the Athletics or Alumni Relations logos; they are reserved for those offices only and variations are not permitted.
- Instead, select iconic photos, such as images of your building or location. Use the university’s Digital Repository Service as photo resources.