If you are looking for more details – and inspiration! – on how to use the brand guidelines, you can browse through some of our latest examples of beautiful and innovative design across multiple mediums. Right now, we are moving away from the heavy use of red (it should be a limited accent color or be used for CTAs), incorporating more of the secondary palette, using layering/overlapping for texture, and are using the Tungsten for everyday headlines.
- OUR NEW DESIGN SYSTEM! (in progress)
The Alumni Office’s website was used to create atomic modules and components necessary for a full-scale design system. The strategy has focused on using the mastheads to evoke emotion; overlapping elements; microinteractions; and a customizable way to integrate the secondary palette (i.e. through the gradients).
- OVERVIEW of NORTHEASTERN
This book focuses on thoughtful uses of typography, intentional overlapping, and how to use photography to be the focal point for color (note a few great examples of abstract photography on pages 7 and 17). When this is a physical book, the N on the cover is a die cut, showing a preview of the image on page 2.
- THE CIVIC EXPERIENCE (A-FRAME, PROGRAM, and EVITE)
This series uses the secondary palette and bold shapes to reach a Millennial audience. It’s a fantastic example of how to use a broader range of colors while staying within the guidelines.
- CONVOCATION TSHIRT and HANGTAG
For this year’s Freshmen convocation, we wanted to evoke the feeling of a luxury brand – tshirts students could imagine buying in a boutique. For the accompanying hangtags, we mimicked the style, focusing on clear messaging hierarchy through typography and simplicity.
- CAMPUS MAP
These maps use a texture that is symbolic of topography without being too overt. Its use of color, as well as variations that span the entire secondary palette, help the modern, abstract feel.
- COMMENCEMENT STEP & REPEAT, FLAG, and CELEBRATION A-FRAME.
For 2019 Commencement, we balanced the formality of the event with a modern, clean look, thinking about trends that would appeal to both the graduating class as well as the senior leadership.
Simple, elegant, and fun.