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The Wordmark is Northeastern’s primary logo.

Informal

formal horizontal

formal university mark

formal stacked

Primary Type A – Monogram + Wordmark

Primary Type B – N Motto + Wordmark

Informal

formal horizontal

formal university mark

formal stacked

Primary Type A – Monogram + Wordmark

Primary Type B – N Motto + Wordmark

Informal

formal horizontal

formal university mark

formal stacked

Primary Type A – Monogram + Wordmark

Primary Type B – N Motto + Wordmark

Informal

formal horizontal

formal university mark

formal stacked

Primary Type A – Monogram + Wordmark

Primary Type B – N Motto + Wordmark

General Guidelines
Formal University Mark

The Seal lockup is our official mark.

Primary—Type A

The first, umbrella brand combines Northeastern’s Wordmark and the Monogram. This version is the most flexible and works in both small and large sizes.

Primary—Type B

The N + Motto lockup is a graphic, bold variation of the standard lockup. While preferred for increased visual interest, this version works best in larger formats. Please note: This version works best in print and must meet minimum size requirements in digital and print spaces.

Informal Horizontal

The informal Wordmark has limited use for audiences who are already familiar with our organization.

Minimum Size

All University Wordmarks can be sized down until the height of the “N” is 15 pixels high in digital environments or 1/8 of an inch in print environments.

Clear Space

Primary—Type A
Primary—Type B

The clear space below and above the Wordmark Primary A or Wordmark Primary B should be equal to the height and width of the N.

Formal Stacked
Formal Horizontal
Informal

Clearspace around the horizontal, stacked, and informal Wordmarks should equal the height and width of the N in Northeastern. No graphic elements or type should appear inside this zone.

Formal University Mark

The safe zone around the lockup is equal to half the Seal’s height.

Usage

Only the primary brand colors are permitted.

Do not warp or stretch the Wordmark.

Do not add special effects to the Wordmark.

Do not place the Wordmark on busy backgrounds.

Do not tilt or rotate the Wordmark.

Do not combine the Wordmark with any other marks.

By working together, our brand is stronger. The university has a strict Brand Governance policy for review and approval of all media plans and creative assets before they go into market.

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