Video


Northeastern-produced videos must reflect Northeastern’s brand and be consistent with the style of other Northeastern products and publications. Below are design and content guidelines for Northeastern videos.

Opening Title Slide

Simply start the video; don’t include an opening title slide.

Ending Title Slide

Use the Notched N: Wordmark, preferably on a white background

  • If appropriate to the material, use the college, department, or campus lockup, also on a white background.
  • If the word “Northeastern” appears in the video you must include “University.”

Lower Third of a Slide

General Guidelines

  • Use the lower third of a slide only to identify the subject.
  • Identify the subject on their first speaking appearance. The name and title can appear on the left or right side, depending on the subject’s location.
  • Identify each subject only once.
  • If a subhead, such as a title or department name, is too long to fit on one line, reduce the point size and run it over two lines.
  • Never let text extend beyond the right or left margin.

Naming Conventions

  • Use the subject’s full first and last name.
  • Add the subject’s middle name or initial upon the subject’s request.
  • Use the subject’s full, formal title; if it’s long, use your judgment to shorten or abbreviate it.
  • If a person has more than one title, choose the title that is most pertinent to the story.
  • For subjects who are alums, add the degree code and year of graduation next to his/her name. If the subject is an alum of a renamed college or school, use the degree code for the most current name of the college or school. Find degree codes here. For external audiences, place the college/school name and graduation year spelled out on the second line. See examples below.

Text Font and Color

  • Color: All text is white with small drop shadow
  • Subject name: FF Real Head Pro, Bold
    • Avid/Premiere Pro: size 38
    • After Effects: size 75
  • Subject title: FF Real Head Pro, Light
    • Avid/Premiere Pro: size 26
    • After Effects: size 47
  • Northeastern red:
    • CMYK:  0/100/90/8
    • PMS: 186 C
    • HEX: #D41B2C
    • RGB:  212/27/44

 


 

Slide Examples

Action/Text Safe Zone (all text must be within this safe zone).

  • Red line extends no further than beginning letters of the text.

Action/Text Safe Zone

  • Red line extends no further than last letter of text

Action/Text Safe Zone

Alumnus or Alumna

  • For internal audiences familiar with Northeastern, place the college/school name and graduation year, abbreviated on the same line.
  • For external audiences, place the college/school name and graduation year spelled out on the second line.

Current Student

  • Degree on second line.

 

Faculty or Staff Member

  • Position and school on second line.

 

External Subject

  • Bold the company.

 

Title That Requires Two Lines

  • Use a smaller font for the title.

 

Duration of Lower Third

  • Start lower third 0.5 to 1 second after cut.
  • We recommend that lower thirds not be extended across multiple shots. However, clip length may dictate an extension. Please ensure the lower third remains on screen long enough to read the name and title.
  • Minimum/maximum total duration: 4 seconds/6 seconds.
  • Cross-dissolve in and out, 10 frames, centered on cut.
  • Do not cross-dissolve out lower third if the shot duration is 4 seconds or shorter. Allow lower third to end on the cut.

 


 

Cross-Dissolve Diagrams

  • Ideal layout cross-dissolving in and cross-dissolving out over one video clip is shown here.

Cross-Dissolve Diagrams

 

  • When a title is up for less than 6 seconds and touches a video edit, cut the title at the edit point with no cross-dissolve.

Cross-Dissolve Diagrams


 

Exporting Slides

Low-Res Output (approvals only)

  • MPEG-4
  • 360p at 5000 kbits/s
  • 48kHz audio

HD Upload for YouTube

  • H.264.mov
  • 1080p at 16000 kbits/s
  • 2-pass VBR setting
  • 48kHz audio

Full HD

  • H.264 .mov
  • 1080p at 16000 kbits/s
  • 2-pass VBR setting
  • 48kHz audio

Visitor Center

  • MPEG-4
  • 1080p at 16000 kbits/s
  • 720p at 6400 kbits/s
  • 48kHz audio