Brand Guide


Our brand is our attitude, our voice, and the mark we make on the world. We’re developing a brand system that reinforces our core values, strengthens our community, and builds a cohesive Northeastern experience across our enterprise.

The Marketing team in the Office of External Affairs sets and oversees the brand standards for the university, including graphic identity, web design and experience, editorial guidelines, and merchandise licensing. We partner with stakeholders around the university to align around marketing goals and strategies, mapping digital experiences, and reviewing media plans, collateral, and creative concepts. Please contact us to schedule a meeting or submit materials for review at brand@northeastern.edu.